Video can showcase your business or venture with ease mentioning your best message by way of pictures, motion, and video voice-overs. Images is worth 1, 000 words, reported by users, and video is worth 1, 000 pictures if you can take that further. So, you can literally represent your message in mere seconds or minutes with the right video presentation. People really connect with video. It is social proof all over the internet and that’s why I am so excited about video and what it can do for your business online strategy.
Getting to grips with Video
Make sure that you do the best video possible for your business and get things in order, right up front so you don’t have the frustration and worry about Cast phone to Mac doing things over and over again. There are a lot of things to consider, and if you get all of these correct in the beginning, you can make everything a lot smoother and a lot more enjoyable. You can use 14 points to look at and incorporate and do properly throughout the whole process. So, let’s have a look at those right now.
There are: The apparatus and the Props, the Camera, the Mic and Audio, Lighting, Editing Software, the Setting, your Film Crew, the Message (or what you want to say to your audience), the type of Video, Customer Benefits, the length of the Video, Preparation, the Producer and the Website Platform (or the median it is going to be sitting on).
The first point is Equipment and Props.
When you look at equipment and you are going to be doing a video, in the flesh with a camera giving you, you need to consider what props you are going to be using and holding in your hand (which will be synonymous with your business). You need to be sure that it can participate in whatever your business is. If you are a builder for instance, you would want to have a hammer, and a hard hat, some sort of work attire that looks correct, and that sort of thing. Now another prop or equipment is clothing. You have to be sure you dress properly for the occasion. If you are a doctor, you do not want to be wearing shorts and t-shirts. That’s not really professional. You would want to be dressed up in something smart or casual and even have some sort of white shirt on, which might represent health and sanitation.
Another prop you should be very aware of and careful of using is animals. If you are going to use animals in your story or your video, then make sure that you time this correctly because animals can be very difficult to work with — they do their own thing, they don’t listen, they can be deafening, and they basically do what they want to (which is very different to what you want them to do usually).
Just realize that the props and the equipment do not make the story, they only improve the story. This includes the props around you, the props that you hold, and the animals that might be used in your story as well.
The next point in video production is the Camera. You will be using some sort of photographic camera and you need to be sure that it is suitable for what you want it to do. There are many different types you can get. There are expensive cameras, big cameras, small cameras, and extremely inexpensive cameras. You can do so much even with a good phone and the standard of camera in these gadgets is fantastic! You can literally film yourself using your cell phone and get away with it rather well. You can also look at these things on whether it is a mid range or whether it is an HIGH DEFINITION camera. I really do not recommend you go out and get the most expensive camera. What I really do recommend is getting the one which would work for your story. If you are going to be incorporating yourself in a video, then make sure that you are not going extraordinary. You might even only be on the video for 30 seconds or for thirty minutes to an hour, and that is fine. Just make sure that your camera suits your needs.
